Tucker Carlson, Joe Rogan, and Charlie Kirk are by far among the most popular media figures among Republican voters, according to polling conducting by Rich Barris of Big Data Poll, obtained exclusively by Breitbart News.
Among the Republicans surveyed, a whopping 74.7% viewed the late Charlie Kirk either very or somewhat favorably. Similarly, Joe Rogan was viewed favorably by 62.4% of Republicans, while Tucker Carlson received a 52.1% favorability rating.
Conversely, rightwing commentators such as Mark Levin, Laura Loomer, and Nick Fuentes scored far lower on this key favorability index, with significantly larger portions not recognizing their names.
Mark Levin received a 39.7% favorability score with 44.8% percent of Republicans saying they had never heard of him or had no opinion. Laura Loomer and Nick Fuentes were both underwater in terms of Republican voter recognition, with 58.1% of Republicans saying they had not heard of Loomer and 56.3% saying the same of Fuentes.
“Surprise. Surprise. A populist movement likes populist voices,” a Republican strategist told Breitbart. “The Republican Party is the Trump Party and the voters like media voices similar to the President’s: independent and thought provoking.”
One of the most noteworthy policy differences between the two groups concerns foreign policy. Rogan and Carlson have been vocal opponents to protracted military action in Iran, while Levin and Loomer have been staunch advocates for a more aggressive approach with the Iranian regime. For example, earlier in February, Levin said, “Let’s not strike a deal with the Iranian regime, let’s strike the Iranian regime.” https://twitter.com/marklevinshow/status/2022114714025902501?s=20
Trump is convening a Board of Peace meeting in Washington Thursday as a weakened Iran continues rattling its saber ahead of Tuesday’s high-stakes nuclear talks with Iran in Geneva. The dealmaking president expressed confidence Monday that Tehran wants “to make a deal,” while warning that he does not believe the regime wants “the consequences of not making a deal,” as U.S. military forces continue building pressure across the Middle East.
Kirk remains immensely popular among Republicans, even after his assassination in September 2025, and his Turning Point USA organization remains influential. Rogan and Carlson each publish their own podcasts that rank among the most popular worldwide.
Bradley Jaye is Deputy Political Editor for Breitbart News. Follow him on X/Twitter and Instagram @BradleyAJaye.