LeBron James had harsh words for H&M, and their decision to have a black child model a sweatshirt which read: “Coolest Monkey in the Jungle.”

James took to Instagram on Monday night, to address the issue. LeBron, who goes by the nickname “King James,” altered the photo of the child and declared him “KING OF THE WORLD.” James also said, “African Americans will always have to break barriers:”

H&M has since apologized for the ad, and removed the picture.