The Rodgers brothers feud seems to be still going strong after Jordan Rodgers, the brother of Packers quarterback Aaron Rodgers, blasted his brother for doing nothing to help his own mother during the California wildfires.

On November 21, Green Bay’s QB tweeted out a message for fans to help the victims of the wildfires in California.

“Please take a minute to watch this and if you can, take a few seconds to retweet this using the #retweet4good,” Rodgers tweeted. “All the money goes to a great organization for the immediate needs, and the recovery efforts for the #CampFireParadise Thank you:”

Rodgers attached a video reminding fans that he is a California native and asked California officials what he can do. To help, he is asking fans to retweet the video using the hashtag”#retweet4good” and State Farm Insurance will donate $1 for every re-tweet (up to one million dollars).

Rodgers also announced that he is donating a million dollars of his own money to the rebuilding effort.

But the effort hit at least one person flat. The Green Bay QB’s brother, Jordan Rodgers, found his brother’s fundraiser to ring a bit hollow.

Jordan agreed with the effort to raise funds to help victims re-build after the fire, but he also found a personal hypocrisy in Aaron’s Twitter campaign. According to Jordan, even as Aaron is pleading for strangers to help out California fire victims, he didn’t bother helping his own mother who faced a threat from the very same fires.

“PLEASE DONATE, SPREAD AWARENESS & SEND LOVE,” Jordan tweeted.

“But when your own Mom is home alone during the fires, car packed ready to evacuate, & you miss the fundamental first step of compassion; calling your parents to make sure they are safe,” he added bitingly before concluding, “Everything else just feels like an act:”

The Rodgers brothers have been at each other’s throats for some time.

Last year, Jordan accused Aaron of distancing himself from his family back in California.

“I have a great relationship with my brother Luke. Me and Aaron really don’t have much of a relationship,” Jordan explained according to the New York Daily News. “It’s just kind of the way he’s chosen to do life, and I chose to stay close with my family, my parents and my brother.”

Follow Warner Todd Huston on Twitter @warnerthuston.