June 7 (UPI) — A fashion show at a luxury hotel in Saudi Arabia skipped the human models and featured drones carrying pieces of clothing down the runway.
Mohamad Aljefri, a leader at Red Sea RC team, the company which flew the drones, shared photos and videos of drones carrying dresses at the event Sunday.
The annual fashion show takes place at the Hilton in the city of Jeddah during Ramadan and a spokesman for the Hilton’s events told CNN they decided to “bring a change” by using drones instead of mannequins this year.
Videos of the unique fashion show appeared on social media, noting the floating dresses made it appear as if ghosts were modeling the clothes.
Alia Khan, chairwoman of the Islamic Fashion & Design Council in the United Arab Emirates, said hanging from the drones caused the dresses to lose their shape.
“It’s great to think out of the box. They were trying to do something different and fashion is such a creative space. However, this was not really something I would encourage or would like to see again,” Khan said. “You lose the shape; the dress is just hanging on the drone.”
عرضنا لليلة الثانية من الفاشيون شو #جدة #هيلتون مع اجمل الماركات #عاش_سلمان #محمد_بن_سلمان عاشت #السعودية pic.twitter.com/Gx849w4N9a- Red Sea RC.JEFRIX (@cobra766) June 2, 2018