A sweeping look at monies spent on advertising for federal gun control shows that gun control groups outspent groups like the National Rifle Association (NRA) and Gun Owners of America (GOA) at a rate of 7 to 1.
According to Adage.com, “gun control groups spent $14.1 million on TV advertising” in the months following the shooting at Sandy Hook Elementary. On the other end of the spectrum, pro-gun groups “only spent $1.9 million.”
Yet even after this huge disparity in spending “White House efforts to strengthen gun control laws went no where.” And the House of Representatives “did not even consider addressing gun control legislation.”
Michael Bloomberg led in spending for gun control by “[budgeting] $12 million” for a 2013 ad campaign that began by featuring celebrities who support gun control.
The NRA and others were able to counter this by spending their money “on lobbying instead of advertising.” In fact, the NRA spent $6.2 million on lobbying in its effort to prevent further infringement of the Second Amendment.
Follow AWR Hawkins on Twitter @AWRHawkins