On Monday, a pro-Obama super PAC called Priorities USA Action and the Service Employees International Union (SEIU) launched a $4 million television advertising blitz that will run in the battleground states of Colorado, Nevada, and Florida.

The group is calling it one of “the largest ever independent Spanish-language campaigns.”

Reuters describes the ads this way:

The Nevada ad features Romney describing himself as “unemployed” as he seeks to oust the incumbent Democrat Obama from the White House in the general election in November.

“I like being able to fire people that provide services to me,” the ad shows Romney, a former private equity executive, saying in a speech. It then cuts to voters expressing displeasure over his rhetoric, including a young woman who says in Spanish: “Absolutely not, I’d never support someone with that type of thinking, values or theories.”

According to the U.S. Census, Hispanics now represent "the nation's largest ethnic or race minority."