SIGN UP FOR THE BREITBART EMAIL NEWSLETTER

Bundled Cable Deathwatch: Lost Viewers Force Nets to Increase Ads

On top of obnoxiously high prices, a big reason people (especially Millennials) are fleeing to Streaming, is the obnoxious number of commercials that disrupt/infect/pummel every cable television show. Nevertheless, in order to make up for declining viewership, desperate cable networks increased the number of quarter 4 ads.

Deadline:

Bernstein Research’s Todd Juenger calls it “desperate,” and MoffettNathanson Research’s Michael Nathanson calls it “dangerous.” But both analysts, using data from TiVo, say this morning that the trend is unmistakable: Major TV network owners led by Viacom, A+E, and Discovery significantly increased the amount of prime time commercial minutes in their shows in Q4, helping to compensate for a decline in viewing.

It’s an important consideration for investors as they await media companies’ Q4 financial results — and views about whether digital platforms are beginning to siphon ad dollars from TV. Increasing clutter is short-sighted, Juenger says, because  “viewer engagement is certainly reduced” leaving buyers reaching the “brain-dead.” And that “doesn’t seem like an attractive audience target for many brands, except maybe certain infomercial products.”

Talk about a death spiral: In order to make up for lost viewers, network executives decide to make up the revenue with the very thing that is costing them customers: oppressive commercials.

Genius.

 

John Nolte on Twitter @NolteNC

P.S. DO YOU WANT MORE ARTICLES
LIKE THIS ONE DELIVERED RIGHT TO YOUR INBOX?
SIGN UP FOR THE DAILY BREITBART NEWSLETTER.


Comment count on this article reflects comments made on Breitbart.com and Facebook. Visit Breitbart's Facebook Page.

SIGN UP FOR THE OFFICIAL
BREITBART EMAIL NEWSLETTER

GET TODAY'S TOP NEWS DELIVERED RIGHT TO YOUR INBOX

I don't want to get today's top news.

x