Super Bowl 50 is just over a week away, and European-owned Anheuser-Busch has enlisted liberal Hollywood America-haters Seth Rogen and Amy Schumer to pitch the company’s Bud Light brand in a new ad.
The Associated Press reported Wednesday that advertisers are playing up celebrity cameos online to generate buzz for their brands. Among those brands is Anheuser-Busch, which was sold to Belgian brewer InBev in 2008 for $52 billion.
While the former American company’s iconic clydesdales will still tout Budweiser beer for the big game, left-wing stars Seth Rogen and Amy Schumer will promote the country’s most popular beverage to Middle America—people both comedians have reviled and mocked.
Watch the pair suit up for the “Bud Light Party” in an ad teaser released by the company:
Last January, Rogen raged over the success of Clint Eastwood’s patriotic Iraq War film American Sniper, which is based on the life of famed SEAL sniper Chris Kyle.
“American Sniper kind of reminds me of the movie that’s showing in the third act of Inglorious Basterds,” wrote the actor.
American Sniper performed particularly well in Middle America, in places like San Antonio, Oklahoma City, Houston, and Albuquerque.
In October, prior to the release of his Steve Jobs biopic, Rogen again went off the rails, when he issued a hate-tweet at black Republican presidential candidate Ben Carson, whose limited government ideas endear him to millions of Americans (the same people who watch football and drink beer).
“Fuck you @realBenCarson,” the Canadian-born Hillary Clinton supporter wrote, after Carson made comments about gun control and Nazi Germany. Carson had stated Jews might have had a better chance at resisting the Nazi regime had they not been disarmed.
Schumer has also specifically targeted male-centric beer advertisements on her Comedy Central show:
Unbothered by Schumer’s contempt for its target demographic, Anheuser-Busch decided the comedienne was the right fit to help introduce Bud Light’s new packaging and logo.
“They’re current and relevant,” Bud Light vice president Alexander Lambrecht said of Rogen and Schumer, “so they were the perfect spokespeople to bring us back to the brand’s humor.”
America spoke loudly by not seeing Rogen’s Steve Jobs failure
Schumer’s attempts at disarming the American people have also flopped.
Maybe the American people should speak again by choosing a new favorite beer on Feb. 7.