Kenichi Masuda has made a life's work of gathering the also-rans in the race to consumer supremacy

Home electrical appliances collector Kenichi Masuda displays Toshiba’s “Walking Type Toaster WT-2” (L) and “Snack-3” cooking machine in Tokyo. For Masuda, these quixotic gadgets show the bravery and idealism of Japanese companies in a high-growth era. Japanese consumer electronics evolved from this trial-and-error period to sweep the world in the late 20th century