Co-founder and CEO of Memoto, Martin Kaellstroem, wears the life-logging camera in Stockholm on August 29, 2013

Co-founder and CEO of Swedish company Memoto, Martin Kaellstroem, wearing with a clip on his shirt the life-logging Memoto camera in Stockholm’s old town on August 29, 2013. When Martin Kaellstroem was a young adult, he lost both his parents to cancer. It became a spur for him to seize the day, as a person and an entrepreneur.