The B-Cast D-Side: Burger King Has Bikini-Clad Women Sing in Shower to Sell Breakfast

Ad Age: Burger King U.K. is inviting young men to watch and interact with a bikini-clad girl as she takes her daily shower, in a new “glorious mornings” promotion which urges consumers to “seize the day your way.”

The www.singingintheshower.co.uk website is billed as “the world’s first guilt-free shower-cam,” where visitors can ask a 20-year-old woman to wear a different bikini and sing a different song as she takes her morning shower each day.