Bob Dylan’s Son Teams with Univision for ‘Undocumented’ Immigration Video


Jesse Dylan, son of legendary musician Bob Dylan, has partnered with Univision to produce an interactive short video purporting to show what life is like for illegal immigrants living in America.

Dylan’s company Wondros produced the short film, which can be viewed in either English or Spanish and, in an interactive twist, through the eyes of either a “documented” or “undocumented” immigrant. Each selection changes the way the viewer sees the story.

The video begins as a father heads to work while his wife cooks breakfast, dressed in a uniform. Their daughter asks her mother to sign a permission slip to attend a field trip. The story plays out differently depending on whether the viewer clicks the “documented” or “undocumented” toggle.

The short video ends with a title card bearing a statistic from the Center for American Progress: “If the undocumented immigrants living in the United States were granted legal status and citizenship now, the U.S. economy could gain an additional $1.4 trillion over the next 10 years.”

Dylan’s company Wondros is a production outfit that, according to an introductory video, “helps translate ideas for some of the world’s leading organizations.” The company’s previous clients include American Express, the BioHackathon and George Soros’ Open Society Foundation.

The company’s video with Univision is titled #HiddenPotential. The video was directed by Shane Valdes and written by Chiara Towne and Sara Worth. Dylan served as creative director on the project.

In addition to founding Wondros, Dylan has directed a number of feature-length films, including 2001’s How High, 2003’s American Wedding and 2005’s Kicking and Screaming.


Follow Daniel Nussbaum on Twitter: @dznussbaum


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