March 28 (UPI) — Dunkin’ Donuts has entered into an unusual partnership with an activewear retailer for an unlikely crossover product — running shoes.
The Saucony x Dunkin’ Kinarvara 9 shoes come in a box modeled after a Dunkin’ Donuts box and feature the colors of the eatery’s logo and a sprinkle-inspired design.
Saucony and Dunkin’, both based in Massachusetts, said the shoes are a tribute to the Boston Marathon and celebrate “the symbiotic relationship between running, coffee and donuts.”
The shoes put a literal spin on Dunkin’s slogan, “America runs on Dunkin’.”
The companies said only 2,000 pairs of the shoes are being made, and they are currently available for preorder.