Boxonomics 101: Floyd-Conor Struggles to Sell Out as It Nears Box Office Record

Floyd Mayweather Jr. and Conor McGregor are set to fight in Las Vegas on August 26 in what could be one of the richest fights in history

The Floyd Mayweather-Conor McGregor fight struggles to sell out just two weeks before the fight.

The reason for the sluggish sales? Greed.

Ringside seats boast a $10,000 face value. The cheapest seats at T-Mobile Arena sell for $500.

The ability of fans to purchase thousands of seats through Ticketmaster indicates sluggish sales.

Current prices on StubHub speak well of the fight’s appeal. The cheapest ticket, a nosebleed seat about as far from the action within the arena as possible, sells for just under $1,600. The most expensive pass, a floor seat, asks for over $150,000. But several dozen tickets in that same section go for less than a sixth of that high asking price on StubHub, making the priciest seat a tough sell.

Floyd Mayweather advisor Leonard Ellerbe shrugged off concerns over sales at Floyd Mayweather’s Thursday workout.

“Right now, we have over $60 million in the box office,” he explained. “And you tell me, what part of that remotely looks like ticket sales are slow. This isn’t a damn Rolling Stones concert. That’s the only thing that sells out in seconds.

“When you are talking about tickets going from $500 to $10,000, that’s an expensive ticket. So you have every CEO from every major company. You know, guys, it takes time to plan and get it together.”

It certainly did for Floyd Mayweather-Manny Pacquiao. The late rollout of tickets and astronomical prices initially indicated trouble. But the event ultimately set boxing box-office records.

Mayweather-Pacquiao shattered the previous gate record of $20 million established by Mayweather-Saul Alvarez. It generated $72 million in ticket sales. But it did so at the MGM Grand Arena, which seats about 4,000 fewer spectators than the T-Mobile Arena that hosts Floyd-Conor.

Bizarre boxing box-office economics allow for Mayweather-McGregor to fall far short of selling out yet eclipse the all-time mark for gate receipts. When the promoter prices tickets not to sell but to turn rich men poor, this strange situation can occur.


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