box office

Franchise Fatigue Drives Summer Box Office Slump

LOS ANGELES (AP) — Brand familiarity isn’t everything when it comes to attracting audiences to the multiplex, and Hollywood is learning that lesson the hard way this summer with a slew of underperforming sequels and reboots. That so-called franchise fatigue came to a head this weekend with the releases of “Men in Black: International” and “Shaft.”

boxofficefatige

Box Office: ‘Avengers: Endgame’ Makes History with $644 Million Global Debut

Avengers: Endgame, the culmination of ten years of Marvel superhero movies, has already smashed the global box office record after only two days in theaters. By Friday, the latest Marvel blockbuster had already made $644 million, making it the biggest opening of any film in history, according to CNN Business.

avengers-endgame-still