Report: The Athletic Lost $6.8 Million After Purchase by the New York Times

According to a report, the sports subscription site The Athletic lost $6.8 million in its first year after being bought up by the New York Times.

According to Front Office Sports, the sports site did bring new subscribers to the Times, but it is unlikely that the cost was worth the purchase price.

The paper bought the sports site for $550 million this year, but it already lost $6.8 million in the year’s first quarter. In addition, FOS reported that the Athletic’s “first-quarter adjusted operating profits, reported Wednesday, to dip 10.5% to $60.9 million. Operating profits were $68.1 million in the same quarter a year ago.”

The Times is preparing to alter the sports site’s operations, too. It was founded in 2016 as an ad-free experience. But the Times is preparing to change that and put ads on “later in the year.”

New York Times headquarters in New York City (Drew Angerer/Getty Images)

The paper is also preparing to launch bundled subscription offerings this year.

FOS added, “The Athletic lost $55 million on about $65 million in revenue in 2021, and the changes implemented by The Times will result in ‘a slight reduction in operating losses’ this year, according to NYT executive vice president and CFO Roland A. Caputo.”

The Times still thinks it can pull the Athletic’s fat out of the fire. Time will tell.

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