Advert Against ‘Rape Culture’ Portrays Being a Woman as the ‘Greatest Danger of All’


A Norwegian campaign to stop sexual violence against women has received criticism for being sexist against men.

The video, titled “#DearDaddy” and produced by CARE Norway, seeks to tackle “rape culture” as it shows the future life of the titular father’s unborn daughter asking him ”for a favour about boys.”

”By the time I’m 14, the boys in my class will have called me a whore, a bitch, a cunt and many other things,” the actress says. “By the time I’m 16 a couple of the boys will have stuck their hands down my pants when I’m so drunk I can’t even stand straight.”

“And when I say no, they just laugh. It’s funny right?” she asks.

She goes on to tell her father how she was raped at 21 by the son of a man he used to go swimming with, who would always make insulting jokes that he would laugh at.

“Had you known his son would end up raping me you would’ve told him to get a grip,” she explains. “But how could you know, he was just a boy, telling weird jokes. But his son, raised on these jokes, becomes my business.”

The last misfortune in the woman’s life is after falling in love with a man who she labels ”Mr. Perfect,” he starts calling her, and starts hitting her. Then one day he ”almost kills” her, leaving her frightened and confused.

She asks her father “not to let my brother call girls whores,” “don’t accept insulting jokes by weird guys by the pool, or even friends. Because behind every joke there is always some truth.”

In a final plea, she asks “Dear Daddy, I will be born a girl, please do everything you can so that that won’t stay the greatest danger of all.”

The video has been criticised for portraying all men as potential rapists and giving an unrealistic perspective on what sexual relationships are like for the majority of young women.

It also fails to acknowledge any of the issues that many men are facing in the modern world so dominated by feminist myths and propaganda.

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CARE Norway, a not-for-profit charity that works to reduce violence against women, wrote on its website: “One in five women in Norway have been subjected to violence by a partner who she trusts.”

“Women and girls of all walks of life, of all ages and in all countries are at risk. Any woman who is exposed to violence, is someone’s daughter.”

Whether the ad will succeed in reducing sexual violence against women is yet to be seen.


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