The iconic Oreo cookie is getting a Gay Pride rainbow makeover, at least in a new Facebook ad campaign.

Oreo, which is owned by Kraft Foods, posted on its Facebook page a controversy-stirring ad featuring an Oreo cookie stuffed with a rainbow filling.

“We are excited to illustrate what is making history today in a fun and playful way,” Basil Maglaris, a spokeswoman for Kraft Foods wrote in an email to ABC News. “As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness.  We feel the OREO ad is a fun reflection of our values."

In the last 17 hours, more than 157,000 people "liked" the picture. 

Others, however, have been offended, sparking a proposed boycott. 

Oreo says it does not plan to sell the depicted rainbow cookie in its ad.