Fox News will re-broadcast last Friday's Hannity special "The Hope and The Change," featuring the new Citizens United documentary of the same title, this Friday and Saturday at 10 PM eastern.
The special, featuring director Stephen K. Bannon, producer David Bossie, and consultant Pat Caddell, was the #1 program on cable news August 24th, with over 2.25 million viewers. In the 9 PM and 12 AM hours, the program's ratings beat all other cable networks combined. "The tremendous response the film has received through the Hannity Special has been extraordinary," said Bannon.
"The Hope and The Change" is a documentary interviewing Democrats and independents who voted for Barack Obama in 2008 but have become disillusioned with his performance in office. Sean Hannity remarked that the film is the "most powerful documentary I've ever seen in my life – no way anyone who's seen this film could vote for Obama."
The film was recently screened at the Republican National Convention in Tampa, Florida and will also be shown this week at the Democratic National Convention in Charlotte, North Carolina. "We can't wait to screen the film at the DNC next Thursday," said Bossie.
Prior to tonight's re-broadcast of the Hannity "The Hope and the Change" special, pollster Frank Luntz is scheduled to appear live with Hannity. Luntz has stated repeatedly that the only way that Mitt Romney can defeat Barack Obama is by appealing to independents and disaffected Democrats. Luntz has focus grouped a series of anti-Obama ads -- and by far the most effective ads, he says, are those that focus on Obama voters expressing disappointment with Obama. "That's the path to victory," said Luntz recently.
With that in mind, it's no wonder that so many conservative-leaning super PACs have adopted the strategy of "The Hope and the Change," essentially helping former Obama voters give themselves permission to vote against their 2008 candidate.