The Ending Spending Action Fund, a conservative super PAC, will launch a $10 million advertisement campaign Thursday in the swing states of Virginia, Ohio, Iowa, and Wisconsin. The ad blitz will include television commercials with testimonials from voters who voted for President Barack Obama in 2008 and will vote for Mitt Romney in 2012.
Stephen K. Bannon produced the commercials, following the template of his movie “The Hope and The Change," which recently aired on the HD Net channel.
Some of the ads are featured on the website whyichangedmyvote.com and feature working class voters who have decided to vote for Romney. These voters include Jodi from Winfield, Illinois, who voted for Obama and contributed to his campaign in 2008, and Julie from Davenport, Iowa, a retired nurse and independent voter. The site also features a testimonial from Artur Davis, the former Democrat, Alabama congressman, and Obama 2008 co-chair who is now a Republican and supporting Romney.
The Ending Spending Action Fund was started by Joe Ricketts, the founder of TD Ameritrade, to focus on reducing the country’s debt. Many of the voters in the commercials express concerns about how the federal debt threatens the futures of their children and grandchildren.
Brian Baker, the president of the group, said it will supplement the ads with radio and online advertising, direct mail, and door-to-door voter contact programs. He hopes to reach as many voters as possible with this message, which the mainstream media is not covering.
Wisconsin, Iowa, Virginia, and Ohio went for Obama in 2008, and Romney needs Democrats and independents in these states to vote for his candidacy in 2012.
These advertisements will give undecided swing voters another chance to see voters like them who voted for Obama in 2008 giving powerful testimonials about how the president has let them down.
The mainstream media will not profile such voters because their stories are not manufactured and persuasive, and these commercials, like “The Hope and the Change” movie, will attempt to go around the mainstream media filter to directly reach voters.