Mitt Romney's campaign on Saturday launched an online fundraising initiative to to raise $7 million in 7 days so the campaign could expand the electoral map to "blue states" formerly firmly in the Obama column.
Potential donors who visit the appropriately named "expand the map" site are asked to "Contribute now to help Romney-Ryan and the Republican team keep up the fight."
"We need your help to raise $7 million in the next 7 days," the site says. "Your contribution will help us expand the electoral map -- we'll take our message into new states, and defeat Obama's billion-dollar machine."
Obama is holding onto slim leads in many states he won by double digits in 2008, and the battle in the final week of the campaign is being fought in those states -- like Wisconsin, Michigan, Pennsylvania and even Minnesota.
By putting Obama on defense in those states, Romney's campaign is hoping Obama could be made more vulnerable in crucial states like Ohio and Virginia.