David Ortiz Selfie with Obama Samsung Marketing Ploy
President Barack Obama's selfie on Tuesday with Boston Red Sox slugger David Ortiz was part of a Samsung promotion just like Ellen's "selfie" at the Oscars that became the most re-tweeted photo in history.
Soon after Ortiz snapped the selfie with Obama, Samsung's Twitter account re-tweeted it to its 5.2 million followers. It then tweeted, “This photo was taken with a #GalaxyNote3." Obama may not have known, but he was a part of Ortiz's and Samsung's marketing ploy.
Sports Business Journal first reported that Ortiz had signed an endorsement deal with Samsung and the Boston Globe reported on Tuesday that the company did indeed plan with Ortiz to capture the selfie with Obama.
“We were thrilled to see the special, historic moment David Ortiz captured with his Galaxy Note 3 during his White House visit,” Samsung said on Tuesday, according to the Globe. “It was an honor to help him capture such an incredible and genuine moment of joy and excitement. Similar to the selfie Ellen was able to capture during the Oscars, this was an opportunity for David to share the incredible moment with his fans.
“When we heard about the visit to the White House, we worked with David and the team on how to share images with fans. We didn’t know if or what he would be able to capture using his Note 3 device.”
Ellen's "selfie" at the Oscars blew up the Internet before people realized Samsung was behind it as well.