A woman in California filed a class action lawsuit Thursday, citing Fifty Shades of Grey author E.L. James and a British sex toy company as defendants, claiming she purchased company branded erotic lubricant that failed to deliver her an “enhanced orgasm.”
Tania Warchol claims she purchased Fifty Shades of Grey’s Come Alive Pleasure Gel for Her, part of the Lovehoney collection “on at least two occasions” from an adult store near her home.
According to Warchol, the pleasure gel promised she would “experience enhanced orgasms.” That promise was apparently not fulfilled, which has left her seeking a new partner… a legal partner, that is.
Her formal complaint, a copy of which was obtained by The Hollywood Reporter, states: “Based on Defendants’ representations, Plaintiff believed the Product has powerful aphrodisiac qualities and would increase her sexual pleasure as advertised… the Product did not deliver the purported benefits.”
The complaint also lodges allegations regarding the product’s “latex compatible” label. Apparently, in order for a product of that nature to be given a latex compatible designation, it must be registered with the Food and Drug Administration as either a Class I Medical Device or, if meant for use with condoms, a Class II Medical Device, according to the documents.
The Fifty Shades gel is reportedly not registered as either and is consequently being “illegally marketed.”
Warchol is suing on behalf of everyone who has purchased the lubricant in the last four years, and says the product undermines California’s unfair competition and false advertising laws.
In addition to requesting that defendants give consumers back their money, she is seeking punitive damages.
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