The New York Times reports Tuesday that upcoming books from Breitbart News editors Milo Yiannopoulos and Joel Pollak are part of a shake-up “within the largely left-leaning publishing world.”
Pollak’s How Trump Won: The Inside Story of a Revolution, out next Tuesday, and Yiannopoulos’s Dangerous — which has already reached the top of Amazon’s bestseller list, well ahead of its March release date — are part of the publishing industry’s effort to wrestle with the Trump era, the Times says:
Simon & Schuster was far from alone in its willingness to embrace Mr. Yiannopoulos, according to his literary agent, Thomas Flannery Jr., who said “virtually every major conservative imprint expressed interest.” Threshold — which has published books by Glenn Beck, Rush Limbaugh, Dick Cheney and, recently, Mr. Trump — was appealing to Mr. Yiannopoulos because “they don’t shy away from publishing controversial figures,” Mr. Flannery said.
But the fury Simon & Schuster has encountered underscores the perils publishers face as they tailor their publishing plans to reflect volatile new political realities.
As the political ideology of the right has been injected with populism and nationalism, conservative writers and publishers are wrestling with how to reach a wide audience now that a block of readers that was once reliably in lock step philosophically has splintered. Once dependable formulas for generating best sellers — write a book attacking the Clintons, plug it on Fox News, repeat — may no longer deliver a hit.
Regnery has instead pivoted to courting Trump voters with forthcoming books like “How Trump Won,” by the Breitbart editor-at-large Joel Pollak and Larry Schweikart, and a series of “Deplorables Guides” to issues like immigration, gun control and climate change, using a moniker Trump’s supporters adopted for themselves.
“The mood of our market is far, far different with Trump as president than it would have been with Hillary Clinton as president,” Ms. Ross said. “It’s hopeful, but cautious.”
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Joel B. Pollak is Senior Editor-at-Large at Breitbart News. He was named one of the “most influential” people in news media in 2016. His new book, How Trump Won: The Inside Story of a Revolution, is available soon from Regnery. Follow him on Twitter at @joelpollak.