Fred Diaz, president and CEO of RAM Truck brand, at the New York Auto Show on April 5, 2012

Fred Diaz, president and CEO of RAM Truck brand, at the New York Auto Show on April 5, 2012

Fred Diaz, president and CEO of RAM Truck brand, at the New York Auto Show. Ram, the pickup division of Chrysler, weighed in a few minutes after Budweiser with a solemn ode to rural America created by Texas ad agency Richards Group.

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