Heckler & Koch Comes Full Circle, Laughs at ‘Pile of Sh*t’ Woke Tweets Created

Matt York/AP

Gunmaker Heckler & Koch posted a tweet Thursday letting the world know they too thought the woke tweets of last week were a “pile of sh*t.”

The tweet featured a clip of Jeff Goldblum in Jurassic Park.

It is self-explanatory:

Breitbart News reported that someone at H&K who identified herself as an “actual woman” posted woke tweets May 15 and 16.

The wokeness was in stride with a Miller Lite commercial criticizing the use of sexy women–i.e., “bunnies”–to sell beer. The “actual woman” at H&K concurred and, when initially lambasted for going “woke,” responded:

Wow- woke? Allow me to translate: objectifying women was never a good marketing strategy. In the firearms industry, that was a prominent strategy up until recently. Many industries have done that (including beer corps).

As an actual woman typing this, I’ll use more words for you to comprehend: using bunnies to sell products is trash marketing. Supporting women by not doing that is good.

There was backlash against the tweets and by Wednesday all the tweets had been deleted.

H&K then made sure the world knew they were addressing the source of the woke tweets and correcting course:

Having righted the ship, H&K is now laughing about the slip-up, admitting the old social media manager left behind a big “pile of sh*t.”

AWR Hawkins is an award-winning Second Amendment columnist for Breitbart News and the writer/curator of Down Range with AWR Hawkins, a weekly newsletter focused on all things Second Amendment, also for Breitbart News. He is the political analyst for Armed American Radio and a Turning Point USA Ambassador. He was a Visiting Fellow at the Russell Kirk Center for Cultural Renewal in 2010 and he holds a Ph.D. in Military History, with a focus on the Vietnam War (brown water navy), U.S. Navy since Inception, the Civil War, and Early Modern Europe. Follow him on Instagram: @awr_hawkins. You can sign up to get Down Range at breitbart.com/downrange. Reach him directly at awrhawkins@breitbart.com.


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