Bait and Switch Fail: 'Noah' Might Not Break Even

The deadly Cinemascore of “C” and the word getting out that some of the Christian community were wrong to recommend the film, seem to have finally caught up to “Noah,” which dropped 61% in its second weekend. Box Office Mojo now predicts the creepy anti-God film will only barely hit $100 million in North America. Not good.  

Overall, worldwide, “Noah” now sits at $178 million, about half of what it will have to gross in order to break even.

Aronofsky and Paramount tried for a bait-and-switch. It worked for one weekend.