The minds behind a global marijuana product found its ideal spokesman. The fact that he’s been dead since 1981 didn’t enter their thinking, apparently.
Marley Natural hits the market bearing the support and legacy of Bob Marley’s family.
The Hollywood Reporter says the marijuana represents the “first global brand” related to the controversial herb.
The New York City-based company will offer pot-infused creams, accessories and strains of “heirloom Jamaican cannabis,” all cleanly packaged by Heckler Associates, the agency that branded New Balance and Starbucks Coffee. Executives stated that the cannabis itself will be sold as “loose packed” buds, oils or concentrate.
Marley died in 1981 following a battle with a rare form of skin cancer. Now, his family is throwing its weight behind Marley Natural, arguing it’s what the musician would have wanted. The singer’s embrace of marijuana is legendary, and his visage has been combined with images of pot leaves for decades.
It just seems natural that Daddy should be part of this conversation. … As Daddy would say, ‘Make way for the positive day.'” said daughter Cedella Marley. Son Rohan Marlet added, “Herb is for the healing of the nation; herb is for the meditation; herb is for the higher vibrations.
The pro-legalization movement isn’t lacking for celebrity supporters. Some of the stars who think the U.S. should follow the lead of Colorado and now the District of Columbia in the legalization switch include Johnny Depp, Stephen King, Jack Black, Adam Carolla and Morgan Freeman.
Others simply let the world know they smoke weed now and then, like Justin Timberlake, Rihanna, Kristen Stewart and Lady Gaga.
The celebrities who have battled for far longer than the current legalization battle represent a smaller group led by Cheech Marin, Tommy Chong and Woody Harrelson.
The former Cheers star shot a video for Saturday Night Live earlier this month commenting on the delicate balance between legalization and outright pot acceptance.