A slew of Hollywood leftists have taken to social media to announce to their followers that they have cancelled their membership at SoulCycle and Equinox, the luxury fitness companies owned by Billionaire Stephen Ross, who is set to host a fundraiser for President Donald Trump in Southampton this weekend.
“That’s it! Just cancelled my @SoulCycle membership!” left-wing documentary filmmaker said on Wednesday.
— Michael Moore (@MMFlint) August 7, 2019
“Just contacted @Equinox to cancel my membership after many years. Money talks, especially with these monsters. If it’s too inconvenient for u to trade one LUXURY GYM for another, then you should be ashamed. (No disrespect to the many wonderful employees at my local Equinox). Bye!” said actor Billy Eichner.
Just contacted @Equinox to cancel my membership after many years. Money talks, especially with these monsters. If it’s too inconvenient for u to trade one LUXURY GYM for another, then you should be ashamed. (No disrespect to the many wonderful employees at my local Equinox). Bye!
— billy eichner (@billyeichner) August 7, 2019
Proceeds from the Trump fundraiser, which is selling six-figure tickets, will go to the president’s re-election campaign.
Equinox released a statement in reaction to the high-profile boycott campaign, distancing the exercise chain from the political activity of Ross.
“SoulCycle in no way endorses the political fundraising event being held later this week,” SoulCycle said. “We’re committed to all our riders and the communities we live in. Mr. Ross is a passive investor and is not involved in the management of SoulCycle.”
— Equinox (@Equinox) August 7, 2019
Still, the Hollywood left protested. Check out the fallout below.
A problem folks.
I'm think'n we act on this. LBGTQ+ community&all people of color are celebrated at Soul cycles in NYC.Yet this won't do, "Stephen Ross, owner of Equinox, SoulCycle, PURE Yoga&Blink Fitness, is hosting a massive fundraiser in Southampton this weekend 4potus." @CNN
— Vincent D'Onofrio (@vincentdonofrio) August 8, 2019
— Sophia Bush (@SophiaBush) August 7, 2019
everyone who cancels their equinox and soul cycle memberships, meet me at the library. bring weights
— christine teigen (@chrissyteigen) August 7, 2019
Stephen Ross is the majority owner of the parent company of Equinox gyms. He is holding a big Trump fundraiser. Know where your money is going. https://t.co/5t6Yxq8BCm
— George Takei (@GeorgeTakei) August 7, 2019
— Morgan J. Freeman (@mjfree) August 7, 2019
In real terms I feel for the @soulcycle instructors and desk people and Mel, too. Ross is clearly a monster. But these people are excellent at what they do, need the gigs to make it in NYC, and give of themselves all the time.
— Brian Koppelman (@briankoppelman) August 7, 2019