Apple Takes Bite Out Of Israel’s High Tech Scene

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Ynetnews reports:  The conference room where Johny Srouji meets us overlooks the landscape of the hi-tech buildings of Herzliya Pituach.

Laid out on the white table, as if in an intricate military ceremony, are the most glittering gadgets Apple released last year: iPhone 6s, iPhone 6s Plus, iPad Pro and the new MacBook computer – aligned side by side, spaced accurately.

Steve Jobs, Apple’s late founder, who was known for his obsessive zeal for aesthetics, would probably be proud. “Apple’s core values dating from Jobs’ period remain unchanged to this day,” Srouji tells us.

“Value number one at Apple is to provide customers with products that enrich their lives, and the best way to do this is by using a beautiful design, the best hardware and the best software. We possess mastery over all these areas, thus providing the best experience. This is what makes us unique.”

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