Shoppers Spend $7.4 Billion Online During Black Friday Sales

In this Dec. 2, 2013 file photo, employees organize outbound packages at an Fulfillment Center on "Cyber Monday" the busiest online shopping day of the holiday season, in Phoenix. Buying things online could soon get pricier for many people after the U.S. Supreme Court's decision Monday, Dec. 12, …
AP/Ross D. Franklin

Nov. 30 (UPI) — Black Friday shoppers spent $7.4 billion online Friday and $4.2 billion on Thanksgiving day, making it the second largest Internet shopping day ever, according to data compiled by Adobe Analytics. Receipts for Friday trail only last year’s Cyber Monday’s record-setting $7.9 billion in sales.

According to Adobe online sales are up about 20% from last year, suggesting shoppers are getting more comfortable making large purchases online. And they’re more comfortable ordering from mobile devices: just under half, or $2.9 billion, of Friday’s sales were purchases made using smart phones.

As of 9 a.m. Eastern Time Saturday, the small-business promotion Small Business Saturday had already pulled in $470 million in online spending. Adobe projects $9.4 billion in online sales on Monday during Cyber Monday promotions.

Retail sales at traditional brick-and-mortar stores are expected to grow 2% percent and 6% in December, according to an IBM analysis. Some large retailers have struggled this year, with shares at Kohl’s, Gap and Macy’s down 25% or more to date, but others have successfully weathered customers’ increased preference for online shopping. Target’s stock has risen by 95% and Walmart’s is up about 30%.

Customers are increasingly likely to buy items online and pick them up in the store, according to Adobe’s data, which says such transactions are up 43.2%.

Adobe Analytics measures transactions from 80 top U.S. online retailers.


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