Coca-Cola bowed to conservative criticism over their “America the Beautiful” Super Bowl commercial, adding a 10-second patriotic disclaimer at the opening of the 90-second version of the ad that ran during the opening ceremony of the Olympics.
The ad now prominently features the text “E Pluribus Unum” and its English meaning, “Out of many, one” in a prelude to children singing the deeply patriotic anthem in foreign languages.
The 60-second version of the ad ran that ran on Sunday during the Super Bowl sparked a huge outcry of criticism from conservatives. Sunday evening, Breitbart News explained why many Americans found the ad offensive:
The old “America the Beautiful” is beautiful because of the blessings God had heaped on it and because its government offers “liberty in law,” while aspiring for togetherness. Coca Cola’s America is beautiful because of the differences in its people. When the company used such an iconic song, one often sung in churches on the 4th of July that represents the old “E Pluribus Unum” view of how American society is integrated, to push multiculturalism down our throats, it’s no wonder conservatives were outraged.