Social Media Users Accuse Skittles of White Supremacy

Skittles1
Skittles

The Skittles candy company’s colorless campaign, meant to celebrate LGBTQ Pride Month, is being bashed and called a “poorly veiled white supremacist” stunt by social media users.

Skittles ditched it’s iconic colorful rainbow bags and released an ad that said: “During Pride, only one rainbow matters. So, we’ve given up ours to show our support.”

A portion of the profits from each bag of fruit-flavored candy (purchased exclusively at Tesco grocery stores) will go to LGBT charities, the company said.

https://www.youtube.com/watch?v=H09yx3n4Q-w

But the ad campaign was slammed on social media, with several offended users equating the company’s use of an all-white bag and candies to white supremacy.

https://twitter.com/polyeaster/status/875040968743018498

https://twitter.com/AltFfore/status/870263340924383233?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Ftime.com%2F4818777%2Fwhite-skittles-lgbt-pride-month%2F

But not everyone hates the Pride campaign.

Last year, the Mars Inc. brand celebrated Pride month by handing out bags of the limited-edition black-and-white bags filled with white Skittles to the thousands of revelers who attended the Pride parade in London.

Follow Jerome Hudson on Twitter @jeromeehudson

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