Kellogg’s Removes ‘Racist’ Cereal Box Illustration After Single Leftist Complaint


Kellogg’s, the breakfast cereal company that has faced a massive conservative boycott after it caved to left-wing pressure and pulled ads from Breitbart News, has now submitted to left-wing outrage again, withdrawing a cereal box illustration after a single, tweeted allegation of “racism.”

Saladin Ahmed, an author currently working on the superhero series Black Bolt for SJW-friendly Marvel Comics, tweeted the allegation against Kellogg’s yesterday evening.

According to Ahmed, Kellogg’s is racist because they featured a “brown” corn pop character as a janitor on the back of one of their cereal boxes. This, says Ahmed, is “teaching kids racism.”

Kellogg’s responded within hours, announcing that they would update the offending illustration. “Kellogg is committed to diversity & inclusion,” tweeted the cereal company.

“Genuinely appreciate the rapid response,” replied Ahmed.

It’s not the first time Kellogg’s has demonstrated its hypersensitivity to leftist pressure. The company pulled ads from Breitbart News in November following leftist complaints, declaring that our more than 45 million monthly readers are “not aligned with [Kellogg’s] values as a company.”

Breitbart responded with a #DumpKellogg’s campaign, which led to more than 435,000 people pledged to stop buying Kellogg’s products. Kellogg’s went on to report a $53 million loss in the fourth quarter, while also facing a plummeting stock price. Kellogg’s CEO John Bryant denied that the losses had anything to do with Breitbart’s boycott.

As Breitbart’s Jerome Hudson reported at the time:

In the three months since Kellogg’s went to war with Breitbart News, the company has faced allegations of racism toward factory workers and has been accused of allegedly profiting from the use of child labor. Its non-profit W.K. Kellogg Foundation’s ties to radical anti-American billionaire George Soros, hate group Black Lives Matter, and deceased Cuban dictator Fidel Castro have been exposed, and the Michigan-based company is set to shutter dozens of distributions centers and lay off more than 1,100 full-time employees.

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