A new hotel catered to members of “The Resistance” will open its doors in 2018 just blocks away from the Trump International Hotel in Washington, DC.
Katherine Lo, the hotel’s founder, is not shy about Eaton Workshop’s progressive leanings as she is seeking to make the property the flagship location for a brand centered around social activism.
“The goal isn’t to bring together left and right,” Lo said. “We wanted to emphasize that it’s a place for people who are thinking outside the box and want to effect a change in the world.”
Lo said the hotel’s liberal philosophy would be weaved into every aspect of the guest experience. The lobby of the hotel, for example, will contain TVs that broadcast footage from the 2012 and 2016 elections on an endless loop. The hotel will also offer co-working spaces for progressive organizations and a writer’s residency for members of the media to stay in the hotel.
“We plan to have new ideas in the minibar—an activist toolkit, for example, that includes sheets with information to help you call your congresspeople. And if we’d been open during this year’s Women’s March, I could have seen us putting poster boards and markers in the rooms!” Lo said.
The D.C. hotel would not be the last of its kind—Eaton Workshop’s second location is scheduled to open in Hong Kong by 2018. The chain is also planning for construction to start on hotels in Seattle and San Francisco by 2019.
Despite the impending competition Trump’s D.C. hotel is expected to face, business has been better than expected at the Trump International Hotel. The Washington Post reported in August that the Trump International Hotel’s D.C. location made nearly $2 million in profits after it projected a $2.1 million loss.