Liberal, Democratic Party-aligned strategists, pollsters, and think tank experts spent six months coming up with the “ultra MAGA” label that President Joe Biden has begun to deploy against Republicans ahead of a difficult midterm election.
The Washington Post reported Friday:
Biden’s attempt to appropriate the “MAGA” brand as a political attack was hardly accidental. It arose from a six-month research project to find the best way to target Republicans, helmed by Biden adviser Anita Dunn and by the Center for American Progress Action Fund, a liberal group.
The polling and focus group research by Hart Research and the Global Strategy Group found that “MAGA” was already viewed negatively by voters — more negatively than other phrases like “Trump Republicans.”
In battleground areas, more than twice as many voters said they would be less likely to vote for someone called a “MAGA Republican” than would be more likely. The research also found that the description tapped into the broad agreement among voters that the Republican Party had become more extreme and power-hungry in recent years.
The Post noted that conservatives had since appropriated the label, with former President Donald Trump’s super PAC even selling “superMAGA” T-shirts for $45.
Whether the gambit works remains to be seen. Outgoing White House press secretary Jen Psaki, speaking to reporters on Thursday, defended President Biden’s use of the attack line, saying that “that the President is not afraid to call out what he sees as extreme positions that are out of line with where the American people stand.”
Dunn, notorious for having praised Chinese tyrant Mao Zedong, and for having advised disgraced Hollywood mogul Harvey Weinstein, returned to the White House in late April. President Biden began using the “ultra MAGA” line soon thereafter.
Joel B. Pollak is Senior Editor-at-Large at Breitbart News and the host of Breitbart News Sunday on Sirius XM Patriot on Sunday evenings from 7 p.m. to 10 p.m. ET (4 p.m. to 7 p.m. PT). He is the author of the recent e-book, Neither Free nor Fair: The 2020 U.S. Presidential Election. His recent book, RED NOVEMBER, tells the story of the 2020 Democratic presidential primary from a conservative perspective. He is a winner of the 2018 Robert Novak Journalism Alumni Fellowship. Follow him on Twitter at @joelpollak.
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