Online domain registrar GoDaddy announced that they will no longer sponsor Sprint Cup driver Danica Patrick’s No. 10 Chevrolet race car and will not return to NASCAR.
The world’s most famous female race car driver will continue to maintain a relationship with GoDaddy but in a different capacity. The internet company, which now serves more than 13 million customers in 37 countries, has expanded their services to reach a more global audience.
GoDaddy chief marketing officer Phil Bienert said, “NASCAR has been a tremendous domestic platform to help us achieve an 81 percent aided brand awareness domestically, but at this stage, we need a range of marketing assets that reach a more globally-diverse set of customers.”
Patrick aims to sign a personal services contract with the company so she will continue to identify with the GoDaddy name.
“I think initially the first thought is ‘bad’ because it feels like it’s going away, but then I have to remember that it’s not really going away for me, it’s just going away in the way that it was,” Patrick told USA TODAY Sports. “I really feel like there’s really a lot of good work to do. We’ve really grown up together.”
Bienert further stated, “We love Danica and all she does to empower and inspire people, especially women, which is why we are working to keep her in the GoDaddy family.”