With Tiger Woods finally back at the Masters, TV ratings soared with CBS earning a double-digit increase over last year’s numbers.
The final rating was up 14 percent from last year’s 7.6 rating when Sergio Garcia finally took a green jacket after failing to win any of his 73 previous championship appearances.
With his 2018 title, Reed won the praise of some auspicious fans:
Congratulations to Patrick Reed on his great and courageous MASTERS win! When Patrick had his amazing win at Doral 5 years ago, people saw his great talent, and a bright future ahead. Now he is the Masters Champion!
— Donald J. Trump (@realDonaldTrump) April 9, 2018
— Eric Trump (@EricTrump) April 8, 2018
What a great Masters
Congratulations Patrick Reed, you earned that green jacket Son.
— Charlie Daniels (@CharlieDaniels) April 8, 2018
The 2018 tournament brought viewers an exciting finish — even without Tiger in the hunt — with Spieth racing to whittle down a nine-shot deficit to come within inches of beating Reed. It was the strongest last-round rally in Masters history.
Tiger also gave viewers a few exciting moments when he shot an eagle on one hole and nearly aced another. Still, it was not enough as Woods finished tied for 32nd place shooting 3-under 69 by the final hole.
While the head-to-head bout between Reed and Spieth was certainly exciting, it seems that it was Woods who brought the viewers. ESPN also saw a bump in Masters ratings with Woods back in a major tournament. Woods’ return to golf has also benefitted other TV broadcasts.
Follow Warner Todd Huston on Twitter @warnerthuston.