Report: Domino’s Focus on Technology Has Helped Its Stock Outperform Apple, Amazon, Netflix

AP Photo/Douglas C. Pizac
AP Photo/Douglas C. Pizac

Domino’s Pizza employs more people in their IT department than anywhere else in the company, and their embracing of technology has helped its stock outperform numerous tech giants, according to a report.

In an interview with Domino’s Pizza CEO Patrick Doyle, CBS News revealed how the pizza company “saved the day” when it started “flatlining” seven years ago.

“In 2009, we decided that technology was going to be a big deal,” he declared, adding that Domino’s now “has more people working in IT than anywhere else in the company.”

Over the past few years, Domino’s Pizza has added new ways to order food, even adding the ability to order with emojis.

“I think one of the coolest is being able to place an order using a pizza emoji [using Twitter],” proclaimed Domino’s Chief Digital Officer Dennis Maloney to CBS News.

The focus on digital has evidently paid off, with CNBC reporting, “Since 2010, the company’s stock has appreciated 2000 percent,” even “outperforming the tech giants Amazon, Apple, Netflix and Alphabet, the parent company of Google.”

CNBC notes that over half of the chain’s sales come from digital ordering, with customers able to order via “Google Home, Amazon’s Echo, Facebook Messenger, a smart TV, an Apple or Android smartwatch, a connected car, by texting, or by tweeting.”

Charlie Nash is a reporter for Breitbart Tech. You can follow him on Twitter @MrNashington and Gab @Nash, or like his page at Facebook.