An upcoming dating app uses your DNA to help you find your “true love,” according to a report.
Pheramor, created by 26-year-old geneticist Brittany Barreto, plans to launch in February and reportedly “combines genetic information with data gleaned from social media posts to create user profiles.”
“Scientists can actually predict who’s attracted to whom… It has to do with your pheromones,” Barreto told the Houston Chronicle, adding users can get started with just a simple DNA swab of the cheek.
“Genetic-based human attraction has to do with pheromones. And when we smell pheromones, what we’re actually smelling is how diverse someone’s immune system is compared to our own,” she explained. “Evolution is very strong. So we’re smelling each other, trying to figure out who is the best person to mate with… And that’s what love at first sight actually is. It’s smelling someone’s pheromones from across the room, and your brain says, ‘Oh my Gosh, that’s the most perfect pheromone profile I’ve ever smelled in my entire life. I love them.'”
In the interview, Barreto assured readers that her company “won’t know what you look like, what your heritage is, what your disease status is.”
“All I know is the 11 genes for attractions, from which I’ll know who you think is hot and who you won’t like,” she claimed. “All the research shows that initial attraction through your genetics is what will get two people together… But what fulfills a longtime relationship is commonalities. So the way we account for both of those is through your genetics, and then through your social media.”
According to the Houston Chronicle, “When someone swabs their cheek with a Pheramor kit, the lab Mirza and Barreto work with isolates and scans 11 genes, which scientists have linked to factors for attraction.”
“That data then heads to Huang’s team, and is dropped into an advanced formula, along with a variety of personality traits pulled from a user’s social media profile,” they reported. “Rather than asking users to fill out their own profiles, Pheramor will pull details from someone’s profiles, like favorite bands and books. Even political affiliations. This will save time for Pheramor’s target demographic – young professionals, between the ages of 18 and 44 who are constantly looking for efficiencies. But perhaps more importantly, it will remove some of the self-reporting bias that comes with creating your own dating profile.”
Though the dating service hasn’t officially launched yet, the company has begun to swab the cheeks of willing, single participants in an effort to get the user base up to their goal of 3,000 members.
Pheramor is currently selling their “Pheramor Kit” with one month of membership for $15.99.