Report: Shutterstock Employees Fight Company’s Decision to Censor Images for Chinese Government

Chinese President Xi Jinping addresses a gathering at Soltee Hotel in Kathmandu, Nepal, Saturday, Oct. 12, 2019. Xi on Saturday became the first Chinese president in more than two decades to visit Nepal, where he's expected to sign agreements on some infrastructure projects. (Bikash Dware/The Rising Nepal via AP)
Bikash Dware/The Rising Nepal via AP

The stock image hosting website Shutterstock is reportedly coming under fire from employees who are angered by the company’s decision to willingly support communist China’s censorship by blocking searches that could offend the country’s government, such as blocking people from mainland China searching for “Taiwan flag.”

The Intercept reports that the stock image hosting website Shutterstock is facing backlash from employees angered by the company’s decision to willingly support China’s censorship practices and block searches that could offend the country’s communist government.

Shutterstock hosts a vast catalog of images, the rights to which can be purchased for public use and has turned itself into a firm generating $639 million-per-year and operating in more than 150 countries. But, in September, Shutterstock engineers were told to begin developing a search blacklist to wipe images associated with keywords forbidden by the Chinese government from query results.

The new system reportedly went into effect last month and automatically blacklists the following terms from being displayed to anyone with a mainland Chinese IP address: “President Xi,” “Chairman Mao,” “Taiwan flag,” “dictator,” “yellow umbrella,” or “Chinese flag.” Any use of these words or variations of these terms will return no results.

Shutterstock’s relationship with China dates back to 2014 when the firm struck a distribution deal with ZCool, a Chinese social network and portfolio website for artists. Shutterstock announced a $15 million investment in Zcool last year and noted that due to the partnerthsip: “Shutterstock’s content now powers large technology platforms in China such as Tencent Social Ads.”

Shutterstock employee discussed the situation with The Intercept stating: “Yes, we’re a creative photo and video marketplace, but we are also an editorial news hub. Want to write a story about the protests in Hong Kong? They never existed. Want to write about Taiwan? It never existed. Xi Jinping is NOT a dictator because he specifically said so. This is dark shit.”

Shutterstock employees have drafted a petition to end the censorship which can be seen below:

Shutterstock employee petition:

Petition to End Censorship

We, the undersigned employees of Shutterstock, are calling upon the company to reject the demands of the Chinese government to suppress search results for politically sensitive topics for site users in China.

While complying would allow the company to benefit from continued operation in China, we believe that any censorship would set a harmful precedent and have deleterious effects on our company, China and the world. By complying, we are enabling injustices, including the discrimination of the people of Hong Kong, the suppression of Chinese political dissent, and undermining the sovereignty of Taiwanese people. This first step of building search filters lays open the door to more types of discrimination in the future.

We are proud of Shutterstock’s history of taking a stand on important topics like net neutrality, immigration policies, and antisemitism, among others. We recognize that the issue before us today has the potential to impact our revenue and growth in a way these other issues may not, and therefore by meeting the Chinese government’s demands, we would send the message that our commitment to our values is secondary to our commitment to our bottom line. That’s not who we are.

Our opposition to content filtering is not just about China: we object to technologies that aid the powerful in oppressing the vulnerable, wherever they may be. Shutterstock’s own employees come from all over the world – many having experienced government oppression firsthand – and in taking on this project, we are letting them down.

As such, we demand Shutterstock call an end to this project. Shutterstock is capable of being a leader for change. As employees and shareholders, we deserve to know what we’re building and we deserve a say in these significant decisions.”

Shutter CEO Jon Oringer responded to the situation in a letter stating:


On behalf of the Leadership Team, I want to provide an update to all employees about an important discussion going on in our Company regarding Shutterstock doing business in China. Some employees have expressed concern with the Company’s position, and we want to take this opportunity to clearly communicate that position to everyone.

For context, since 2014, Shutterstock has been working with ZCool, a creative social network and artist platform in China, to distribute Shutterstock content to millions of people in the country. We also license directly to customers in China through our e-commerce site. The Chinese government has effectively mandated that — if we want to maintain a level of business in China — we must abide by local laws governing the distribution of certain content in mainland China. Based on available information, we have determined that certain search terms will not return image or footage results to customers in that region.

We understand that some of our employees feel strongly about filtering content, particularly content that could be considered politically sensitive. A petition has been circulated asking the Company to refuse to comply with local requirements in China in order to do business there.

First we want to say — we hear you. We respect your position and your passion, and want to thank you for sharing your views in a thoughtful and constructive way. We are pleased to see open discussion and debate on this topic. There can be no question that we support the ability of our employees to freely express their views on issues important to them.

And we truly understand the concern. We want to assure you that we do not make business decisions lightly. Our decision to make our website available in China, like elsewhere in the world, is based on careful evaluation of all factors in order to provide maximum value across our networks — from employees to shareholders, customers to contributors, vendors to partners.

At the end of the day, what does our brand stand for? We want to provide access to our content to everyone, everywhere. It is our mission to empower creativity and storytellers around the globe. We are also bound to local laws and therefore face a choice. Do we make the majority of our content available to China’s 1.3 billion citizens or do we take away their ability to access it entirely? We ultimately believe, consistent with our brand promise, it is more valuable for storytellers to have access to our collection to creatively and impactfully tell their stories. That is much more empowering and will better serve the people of China than the alternative.

Additionally, we believe you are also asking for something more from our Company, which is to use our voice to make the world a better place, and we are doing that regularly. We are contributing to our global community through our involvement in a number of public policy and community initiatives that will not only make Shutterstock a stronger company, but will strengthen our communities, protect our employees, and deliver on our fundamental values. To drive more attention to these initiatives, we have created a page on The Lens where you can learn more about how to get involved in these initiatives, and also provide your feedback on other policy matters that are important for our business and our networks.

We hope this message clarifies our position. We understand this is a difficult topic and perhaps we are not always going to agree on some issues — and that’s okay. As long as we continue to communicate openly and honestly with each other, we will advance our common goal of empowering creativity and helping professionals from all backgrounds and businesses of all sizes produce their best work with incredible content and innovative tools.

Read more at the Intercept here.

Lucas Nolan is a reporter for Breitbart News covering issues of free speech and online censorship. Follow him on Twitter @LucasNolan or email him at


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