– NYT under fire from its readers for the casual use of both “rape” and “sex” in their Penn State stories:
Times Ombudsman Arthur Brisbane said the word “rape” is in flux, and that the Times’ Stylebook says it should be used to mean “forced intercourse, or intercourse with a child below the age of consent.” Brisbane talked with sports editor Joe Sexton about the issue:
[He] told me the paper had “no reluctance to use ‘rape’ ” and was not trying “to somehow shy away from the graphic nature of the allegations.” He said the charges included a variety of acts, so the paper had used “sexual assault” to cover the range. Further, he said, the paper’s reporting on Penn State officials’ accounts of their actions required careful wording, as none of them besides the graduate assistant had acknowledged that rape was involved.
Brisbane said journalists should be as specific as possible.
We asked this question a couple of weeks ago: Why Is the Media Glossing Over Child Rape?
–David Frum says he’s blacklisted from Fox because of his Limbaugh comments.
Frum gets his digs in.
– The New York Press Club announces its forming a new group to monitor relations between the NYPD and the press. They’re calling themselves The Coalition of the First Amendment.
– Why are more and more newspapers turning to firewalls? The cost of advertising:
a University of Missouri study found that 50 percent of newspapers derive only 9 percent of their revenue from online editions. What the heck’s the problem?
The answer, it turns out, may just be that newspaper advertising costs too darn much.
According to this analysis by comScore, the average CPM for online advertising is $2.52. Social media – by far the hottest and one of the most effective and targetable categories – CPM rates come in at $0.56. Newspapers on the other hand had an average CPM of $6.99…277 percent greater than the national average!
If you look at CPM rates across media (a notoriously-difficult comparison), print newspapers look even worse. According to these 2008 figures from Borrell Associates, which compare local ad costs across all major media, newspaper CPMs come in over $60…almost three times more than primetime broadcast TV, almost six times more than non-premium cable, and around 20 times more than online advertising!
– This week’s ratings: Sharpton still struggling; “The Five” #1 in its time slot.
–NYMag: Was Sarah Palin scolded by Roger Ailes for announcing her decision NOT to run on Mark Levin’s show?
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