Mitt Romney’s campaign will begin to unload their campaign war chest and go on the offensive on Friday against President Barack Obama, the day after Democrats formally nominate Obama for reelection. The Romney camp will blanket the airwaves in swing states with tens of millions of dollars worth of commercials. The ads are specifically made for each region and also tailored for key parts of the electorate Romney needs to win.
Romney campaign advisers compared the upcoming bombardment against Obama to the “daisy cutter” bombs employed during the Iraq War and carpet bombs in an interview with FOX News.
Romney’s campaign strategy has been in part to make Obama unleash his fiercest attacks and waste campaign funds in the early stages of the race. With this “rope-a-dope,” punch-himself-out strategy, Romney hopes his campaign will overwhelm and defeat Obama in the waning stages of the election.
The Romney campaign, along with the Republican National Committee, raised more than $100 million in August. This number does not include the monies raised by pro-Romney super-PACs, which have raised tens of millions of more dollars and will similarly spend those funds in key swing states like Virginia to help Romney.
As of July 31, Romney and groups affiliated with him had nearly $186 million cash on hand while Obama and Democrats had nearly $127 million.
"Time is short," a Romney campaign official told FOX News. "We have $100 million we've just raised. If you look at our burn rate to date and our cash on hand, there's not much more we can spend on infrastructure. So we've got to start spending our general election funds in a big way, because you know what the value of that money is on the day after the election? Zero."
Friday is a good time to start unloading Romney’s campaign war chest not only because it will help blunt whatever headwinds Obama may get after his acceptance speech, but also because there is a limited number of advertisements a campaign can purchase down the homestretch. Many commercial slots in key swing-state television markets have already been purchased and filled, so advertisements need to begin running or purchased now.
Friday is also when the August jobs numbers will be released, and those numbers will show that unemployment is still not below the eight percent mark Obama promised.
Democrats expressed concerns this week about Romney’s fundraising advantage heading into the homestretch.
Update: The Romney campaign has released plans to air the following advertisements: