Today's Hollywood generally avoids sexually charged stories. Sure, audiences may witness a romantic coupling or two, maybe even a flash of full frontal nudity. The industry still shies away from tales centered primarily around erotic escapades.
Simply put, it's been a long time since we've had a movie like "Wild Orchid" or "9 1/2 Weeks" playing at the local movie house.
Could the film adaptation of "Fifty Shades of Grey" change all that? And might the movie earn an NC-17 rating, the kind of warning stamp that could greatly diminish its box office haul?
The writer assigned to bring "Grey" to theaters nationwide can't imagine the film earning anything but an NC-17 rating.
"It will be rated NC-17. It will be raunchy," screenwriter Kelly Marcel told U.K. newspaper The Sunday Times.
"We are 100 percent going there."
Not so fast, warns a studio rep.
"A screenplay has not yet been written, a rating has not been designated, and we have no further comment."
"Fifty Shades of Grey" is the first of a trilogy of novels by British author E.L. James following the erotic adventures of a college graduate and a young businessman.