NFL Will Allow Cheerleaders to Visit Fans in Stands
The NFL will allow cheerleaders to visit the stands during games. It is another way the NFL is trying to bring fans to the stadium--and dollars flowing to its accounts.
App developer Experience said the app will allow fans upgrade seats, be on the field during the pregame, and enjoy a visit from the cheerleaders. Three NFL teams bought it last year and the NFL decided this week to approve it. It will be up to the teams to use it, but the NFL will encourage the teams to participate.
Brian Lafemina, the NFL’s senior vice president of club business development, who will report to owners tomorrow on the league’s fan initiatives, said Experience expects a notable increase in its NFL team users next year based on the company’s discussions with clubs. “They believe up to half the league will be deployed for the 2014 season,” Lafemina said.
The Atlanta Falcons used it last year and found it to be very successful.
The team branded the experiences “memories” and averaged about 800 sold per game.
“Anything from pregame on-field, to a birthday message, to cheerleader visits, to mascot visits, to the fly-by pass, which is a dedicated lane where you don’t wait to get into the stadium,” said Jim Smith, the Falcons’ chief marketing officer. “All the experiential things sold out within the first four hours they were made available.”
In the Falcons’ case, the team gave season-ticket holders points tied to their accumulated “memories.” The club plans to expand the program to all 16,000 season-ticket-holder accounts.
The Seattle Seahawks and Tampa Bay Buccaneers were the other two teams and both enjoyed success with the app.
Each team will decide how to customize the app and if it will be available to all or just the season ticket holders.
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