How Not to Win Over Hipsters
In response to Get Hip:
I remember an article some magazine did about Republican hipsters (can't find it on Google) about half a year back; as conservatives passed it around, the majority of the response was mockery—"weirdos" this, "betas" that. And that, more than any top-down campaign failure, I feel was one of the biggest factors of our 2012 drubbing.
What the right needs more than anything is to stop marginalizing potential allies based on superficial differences like appearance and entertainment preferences. Low-information voters don't choose a side based on policy; they choose based on who makes them feel welcome, and only after that point discussions of policy can follow.
In short, "You're a worthless human being, now believe what I believe" is terrible messaging on our part.