The Conversation

Campaign 2012: Three Million Political Ads for a Cost of $2 Billion

A new report reveals that there were 3 million political ads related to the congressional and presidential campaigns for a total cost of almost $2 billion dollars in 2012. 

The study also found that although both President Barack Obama and Republican presidential nominee Mitt Romney aired most of their ads during local news programming, the Obama campaign also bought significantly more air time on talk and reality shows and niche cable networks than the Romney campaign.

Before anyone makes fun of Obama for running ads on reality shows and niche cable networks, let's remember (how could we forget) that Obama won. He convinced more people to vote for him than Romney did. We might rethink our idea of extracting ourselves from popular culture.


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