Skip to content

Sweden Accuses British Press of ‘Negative PR Campaign’ over Migrant Crisis


The Swedish embassy is claiming it is a victim of a negative PR campaign by British tabloid the Daily Mail regarding their handling of the migrant crisis.

“Sweden is used as a deterrent,” the embassy wrote to the Swedish foreign ministry complaining that the recent coverage of Sweden’s role in the migrant crisis has been overwhelmingly negative.


The partially classified report approved by Ambassador Nicola Clase was sent to many in the Swedish government including Prime Minister Stefan Löfvens and State Secretary Hans Dahlgren.

“The Daily Mail tabloid has launched a regular campaign against Swedish migration policy,” the report claims. The authors also allege that the paper mocks the Swedish government and its policy of taking in migrants saying that it “highlights Sweden as naive and a deterrent example of the consequences of a liberal migration policy.”

The embassy highlights what they believe are the humanitarian successes of Sweden’s migration policy, noting: “Sweden has been seen as a pioneer symbolizing humanism, solidarity, transparency and has risen above all the challenges that Swedish society is facing with the large number of refugees.”

The report also refers to the incident in which asylum worker Alexandra Mezher was murdered by a Somali migrant at the asylum centre she worked at. She was stabbed to death by the migrant who claimed to be under age when entering Sweden and was put in a home that was supposed to be for unaccompanied minors. Breitbart were one of the first English language media sources to break the news on the day it happened and the Daily Mail followed with their reporters on the ground in Sweden.

Breitbart also confirmed that the Daily Mail was forced to block out details of the case and banned Swedish visitors from viewing any articles about the case. The tabloid was forced to do so after “legal advice” was given to them that due to the offender being under age the case could not be talked about in detail.

Later it turned out that the migrant involved in the murder was actually an adult who had lied to Swedish authorities to get special treatment ahead of other migrants and will now be put on trial for the murder as an adult.

The Swedish embassy in London is looking to counter what it sees as “propaganda” being used to make Sweden’s policies look bad in the eyes of the British public. They are said to be working with various agencies and PR groups to create a counter-campaign that will combat the negative portrayal of the government. It is said that every Swedish organization in the UK has been notified that they must help.

Comment count on this article reflects comments made on and Facebook. Visit Breitbart's Facebook Page.