‘I Am Cait’ Ratings Nosedive: Trans Jenner Loses Most of Audience with Season 2 Premiere

Caitlyn Jenner participates in E!'s "I Am Cait" panel at the NBCUniversal Winter TCA on Thursday, Jan. 14, 2016, Pasadena, Calif. (Photo by Richard Shotwell/Invision/AP)
Richard Shotwell/Invision/AP

I Am Cait, the E! docu-series that chronicles Bruce “Caitlyn” Jenner’s transition from a man to a woman, has lost almost two-thirds of its first season audience.

The highly anticipated show debuted last July to an audience of 2.7 million; however, a steady decline in overall viewers saw the premiere season end with an audience of roughly 1.3 million.

Despite diminished interest in the 66-year-old former Olympian athlete’s gender transition, the show was renewed for a second season last September.

According to The Hollywood Reporter, Sunday’s episode brought in only 745,000 viewers and a 0.3 rating among adults 18-49, for a total loss of roughly 2 million viewers from last season.

I Am Cait’s eight-episode first season averaged 2.2 million viewers and a 1.0 rating among adults 18-49, when including live-plus-seven-day ratings.

The poor ratings showing is the latest occurrence of negative press for the reality TV star and high-profile trans advocate.

After expressing support for Republican presidential candidate Sen. Ted Cruz last week, Jenner was excoriated by scores of angry trans and LGBT activists online.

In an interview with The Advocate on Wednesday, Mar. 2, Jenner praised Cruz for being a “great constitutionalist” and expressed interest in becoming the Texas Senator’s “trans ambassador,” should he become president.

Trans activists on Reddit and Twitter immediately disavowed Jenner, with one opining, “There isn’t a single candidate in this election more anti-trans than Ted Cruz.”


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