WASHINGTON (JTA) — The Republican Jewish Coalition on Sunday launched a $10 million campaign — an unprecedented amount in partisan Jewish advertising — with online ads depicting 2020 Democratic US presidential candidates as a “disgrace.”
Videos titled “Shanda,” Yiddish for “disgrace,” blast the Democrats for saying they would consider reducing aid to Israel. “The radical Left has taken the reins of the Democratic Party, and their policy proposals will devastate our national security, our alliance with Israel, our economy, and our health care system,” Matt Brooks, the RJC’s executive director, said in a statement announcing the release of the 15- to 30-second ads.
The placement of the videos on Facebook, YouTube and other media will cost $50,000. Brooks confirmed to the Jewish Telegraphic Agency a report in Axios that the RJC had budgeted $10 million for its 2020 efforts.
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